Thursday 8 November 2012

Factors Determining Success of a Software Consulting Firm in India


Some authors and industry analysts in the West tend to oversimplify the factors that determine a software consulting firms in India success, constructing their argumentation solely on the basis of advantageous pricing provided to foreign customers by local software consultants and IT service providers as a whole. While this statement has valid grounds, the price of a service is never the sole, nor the primary factor influencing a major business decision to entrust a foreign-based service provider with IT auditing or contract an India-based firm to consult the implementation of a business software solution that may cost millions of dollars.

Like it or not, but India's software consultancies have grown not only in numbers, which results in additional pressure to lower prices, but have gained the necessary business and technology know-how to compete on equal terms with rival IT consultants in the West. While the pricing of a service might be a decisive factor for small businesses seeking software consulting services abroad, medium sized and large corporations pursue a certain level of reliability, professional background, and in-depth knowledge. Therefore, a large multinational corporation would rarely pick a software consultant that is not well-prepared to perform the task whatever the price of its service might be.

Evidently, India's software consulting firms are in position to offer advantageous pricing due to the local labor market specifics; nonetheless, they have fought hard to attract business customers and have set foot in the world markets only following a period of knowledge gaining, where local companies provided service as contractors to foreign-based entities. Western-based business customers started outsourcing small software projects to India some two decades ago but since then the local IT industry, backed by heavy government investment in education and infrastructure, have gradually grow into a world leader in the field of software outsourcing, which gave a marked boost to related services like software consulting.

India's software consultants are now well-equipped to perform complex tasks and successfully complete sophisticated projects, and even started hiring foreign-educated professionals attracted by the career growth opportunities offered by local IT consultancies. This is even more remarkable bearing in mind that only a few years ago India experienced a brain drain of IT professionals.

One should also be aware that a software consulting firm in India is destined to perform in a highly competitive marketplace; therefore local companies cannot afford to lose customers due to poor service because one should not leave India to find another reliable service provider. Furthermore, working in the foreign markets, India-based software consulting firms have gained both technology and industry best practices knowledge that now allow those companies to meet the requirements of leading multinationals. 

Thus, a software consulting firm in India is no more only an advantageous source of affordable services in the field of software consulting but a major player when the matter in question is to find the right price to quality ratio.

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